Create Engaging Content in Social Media
Time & Location
About The Event
Creating Engaging Content for Social Media
Description: In this course we will focus on how to create engaging content for social media channels, in order to share your organisation or group’s story and create maximum and meaningful engagement with your target audience. We will cover the basics of good content and best practice for Facebook, Twitter and Instagram and how to plan content in a way that’s manageable and time-effective. The course will look at a number of cost-effective and free tools available to create a range of content – from graphics to video – along with practical tips on how to continually improve the content you produce. This course is perfect for groups or organisations that have just started using social media or want to improve the content or increase engagement on existing or established channels. Please note in order to get the most from the course you should have at least basic IT skills, it would be helpful if your group or organisation is already active on social media, or if you have a basic understanding of Facebook, Twitter or Instagram.
This course will help you to:
• Understand the basics and benefits of good content and how content can help increase engagement online.
• How to create a content plan in line with your audience and chosen social media channels.
• Awareness of the tools available to create interesting and engaging content, from photos to infographics.
• Understand how to continually improve content and identify what works well.
Suitable For: Any small group, charity or organisation that has just started using social media or wants to want to improve the content or increase engagement on existing or established channels.